About Us
ABOUT US
Established in 2001, Taaza Mithai has grown into one of Bangalore’s most trusted and beloved destinations for authentic Indian sweets. With a legacy spanning over 24 years, the brand stands as a symbol of quality, innovation, and timeless taste, built under the visionary mentorship of Mr. Prabhakar Rao and the chairmanship of Shri Gopady Srinivas Rao.
As a proud unit of the GSR family, Taaza Mithai is part of a renowned group of brands including Cool Joint, Cane-O-La, Mayura Bakery, Cakewala, Eshanya, Taaza Thindi, Arogya Aahar, Nature Fresh, Pride Bakers, and Nammura Hotel — each known for delivering excellence and unforgettable customer experiences.
At Taaza Mithai, tradition meets innovation in the most delightful way. The brand is widely recognized for introducing unique concepts and signature creations that have redefined the mithai experience in Bangalore. From the pioneering launch of the iconic Horlicks Mysorepak to becoming one of the first brands in the city to serve fresh, hot Mysorepak throughout operating hours, Taaza Mithai has consistently created experiences that customers remember and cherish.
Every sweet crafted at Taaza Mithai reflects a commitment to authenticity, premium ingredients, hygiene, and exceptional craftsmanship. From traditional classics to innovative specialties, each delicacy is prepared with care, passion, and the rich expertise built over decades.
More than just a mithai brand, Taaza Mithai is a part of countless celebrations, memories, and everyday moments of joy for families across generations. With an unwavering dedication to taste and trust, the brand continues to carry forward its sweet legacy — one box of mithai at a time.
Beyond sweets, Taaza Mithai also brings people together through its wide range of flavorful chaats, savouries, bakery delights, and catering services for celebrations, gatherings, and special occasions. Whether it is an intimate family function or a grand event, the brand continues to serve customers with the same warmth, quality, and trust that has defined its journey for over two decades.
CHAIRMAN
Shri Gopady Srinivasa Rao
Founder and guiding force behind the Mayura Group and Taaza Mithai.
Shri Gopady Srinivasa Rao, the visionary Chairman of the Mayura Group, embarked on his entrepreneurial journey in his early 20s by establishing a small bakery in Cuddapah, Andhra Pradesh. Founded in 1976, the Mayura Group has since set remarkable benchmarks in the Indian food industry.Under his dynamic leadership, the group has evolved into a diverse portfolio of food-based brands across Bangalore, Kundapur, and Cuddapah. Shri Gopady Srinivasa Rao has been the pioneering force behind this growth, consistently guiding the organization with foresight and innovation.One of the flagship ventures under the Mayura Group is Taaza Mithai, a beloved brand in Bangalore with a legacy spanning over 25 years. Taaza Mithai has been at the forefront of the Mithai industry, setting unmatched standards in innovation, quality, and customer satisfaction.The Mayura Group, also known as “A Unit of GSR”, proudly operates several renowned brands including: Cool Joint, Cane O La, Mayura Bakery, Cakewala, Eshanya, Arogya Aahar, Nature Fresh, Pride Bakers, Mithai FactoryWith a strong foundation rooted in tradition and a progressive approach to food innovation, the Mayura Group continues to delight customers and redefine excellence in the food and beverage space.
Subbanna Upadhya
Director
Late Srinivasa Upadhya
Former Director
(In remembrance)
Suhas Upadhya
Director
Adarsh S S
Director – Operations & Administration
Oversees internal operations, logistics, HR, and administrative functions.
Swathi Upadhya
Director – Retail Operations
Heads retail strategy, customer experience, and store-level execution.